{"version":"https://jsonfeed.org/version/1","title":"Consulting Site","home_page_url":"https://jtestermanconsulting.com","description":"Consulting Site","author":{"name":"Consulting Site"},"items":[{"id":"https://jtestermanconsulting.com/f/the-best-kept-secret-in-your-industry-shouldnt-be-you","html_content":"

There are companies doing exceptional work that almost nobody outside their immediate circle knows about.

","url":"https://jtestermanconsulting.com/f/the-best-kept-secret-in-your-industry-shouldnt-be-you","title":"The Best-Kept Secret in Your Industry Shouldn't Be You","summary":"There are companies doing exceptional work that almost nobody outside their immediate circle knows about.","date_modified":"2026-10-26T18:18:14Z"},{"id":"https://jtestermanconsulting.com/f/you-don%E2%80%99t-need-another-agency-you-need-a-partner","html_content":"

At some point, businesses reach a crossroads.

","url":"https://jtestermanconsulting.com/f/you-don%E2%80%99t-need-another-agency-you-need-a-partner","title":"You Don’t Need Another Agency. You Need a Partner.","summary":"At some point, businesses reach a crossroads.","date_modified":"2026-10-12T11:17:53Z"},{"id":"https://jtestermanconsulting.com/f/7-signs-your-company-has-outgrown-its-communications-strategy","html_content":"

Business change is normal. Often, it's the goal. For the team to grow, for leadership to expand. Perhaps its a new launch, entering a new market of simply trying to raise your company's profile.

","url":"https://jtestermanconsulting.com/f/7-signs-your-company-has-outgrown-its-communications-strategy","title":"7 Signs Your Company Has Outgrown Its Communications Strategy","summary":"Business change is normal. Often, it's the goal. For the team to grow, for leadership to expand. Perhaps its a new launch, entering a new market of simply trying to raise your company's profile.","date_modified":"2026-09-28T11:53:58Z"},{"id":"https://jtestermanconsulting.com/f/don%E2%80%99t-wait-for-january-start-planning-your-2027-strategy-now","html_content":"

September may feel too early to start thinking about 2027. It isn’t.

","url":"https://jtestermanconsulting.com/f/don%E2%80%99t-wait-for-january-start-planning-your-2027-strategy-now","title":"Don’t Wait for January: Start Planning Your 2027 Strategy Now","summary":"September may feel too early to start thinking about 2027. It isn’t.","date_modified":"2026-09-14T13:53:39Z"},{"id":"https://jtestermanconsulting.com/f/what-ai-can---and-can%E2%80%99t---replace-in-strategic-communications","html_content":"

Artificial intelligence can write a press release in seconds. It can summarize a meeting, draft a social media calendar, suggest headlines, analyze data, repurpose content and generate more ideas than most communications...

","url":"https://jtestermanconsulting.com/f/what-ai-can---and-can%E2%80%99t---replace-in-strategic-communications","title":"What AI Can - and Can’t - Replace in Strategic Communications","summary":"Artificial intelligence can write a press release in seconds. It can summarize a meeting, draft a social media calendar, suggest headlines, analyze data, repurpose content and generate more ideas than most communications...","date_modified":"2026-08-31T17:05:14Z"},{"id":"https://jtestermanconsulting.com/f/the-case-for-a-communications-coach","html_content":"

If the past few years have taught business owners anything, it’s this: uncertainty is not going away.

","url":"https://jtestermanconsulting.com/f/the-case-for-a-communications-coach","title":"The Case for a Communications Coach","summary":"If the past few years have taught business owners anything, it’s this: uncertainty is not going away.","date_modified":"2026-08-17T11:41:41Z"},{"id":"https://jtestermanconsulting.com/f/the-state-of-pr-in-2026-what-today%E2%80%99s-pr-trends-mean-for-business","html_content":"

Public relations is changing, but not in the way some businesses might think.

","url":"https://jtestermanconsulting.com/f/the-state-of-pr-in-2026-what-today%E2%80%99s-pr-trends-mean-for-business","title":"The State of PR in 2026: What Today’s PR Trends Mean for Business","summary":"Public relations is changing, but not in the way some businesses might think.","date_modified":"2026-08-03T11:16:22Z"},{"id":"https://jtestermanconsulting.com/f/the-hidden-cost-of-patchwork-communications","html_content":"

As a business scales, its operations, team, and goals inevitably evolve. However, there is one critical area that often gets left behind in the rush of daily operations: marketing and messaging consistency.

","url":"https://jtestermanconsulting.com/f/the-hidden-cost-of-patchwork-communications","title":"The Hidden Cost of Patchwork Communications","summary":"As a business scales, its operations, team, and goals inevitably evolve. However, there is one critical area that often gets left behind in the rush of daily operations: marketing and messaging consistency.","date_modified":"2026-07-20T11:55:47Z"},{"id":"https://jtestermanconsulting.com/f/five-business-crises-every-company-should-prepare-to-face","html_content":"

Most business owners don't think they'll need a crisis communications plan... until they do.

","url":"https://jtestermanconsulting.com/f/five-business-crises-every-company-should-prepare-to-face","title":"Five Business Crises Every Company Should Prepare to Face","summary":"Most business owners don't think they'll need a crisis communications plan... until they do.","date_modified":"2026-07-06T15:02:27Z"},{"id":"https://jtestermanconsulting.com/f/why-networking-matters-for-business-owners-in-todays-economy","html_content":"

Running a business can feel isolating.

","url":"https://jtestermanconsulting.com/f/why-networking-matters-for-business-owners-in-todays-economy","title":"Why Networking Matters for Business Owners in Today's Economy","summary":"Running a business can feel isolating.","date_modified":"2026-06-22T14:05:55Z"},{"id":"https://jtestermanconsulting.com/f/what-content-should-your-brand-be-creating","html_content":"

A Practical Guide to Building a Consistent Content Strategy

","url":"https://jtestermanconsulting.com/f/what-content-should-your-brand-be-creating","title":"What Content Should Your Brand Be Creating? ","summary":"A Practical Guide to Building a Consistent Content Strategy","date_modified":"2026-06-15T17:00:59Z"},{"id":"https://jtestermanconsulting.com/f/right-sizing-your-communications-strategy-to-maximizing-impact","html_content":"

When economic uncertainty rises, marketing and communications budgets are often among the first areas organizations examine for cuts. While reducing expenses may be necessary, eliminating strategic communications altoget...

","url":"https://jtestermanconsulting.com/f/right-sizing-your-communications-strategy-to-maximizing-impact","title":"Right-Sizing Your Communications Strategy to Maximize Impact","summary":"When economic uncertainty rises, marketing and communications budgets are often among the first areas organizations examine for cuts. While reducing expenses may be necessary, eliminating strategic communications altoget...","date_modified":"2026-06-01T11:33:49Z"},{"id":"https://jtestermanconsulting.com/f/building-brand-awareness-and-credibility-that-actually-converts","html_content":"

In today’s crowded marketplace, people don't buy from businesses they don't recognize or trust. Whether you're launching a startup, growing a nonprofit, or scaling an established company, building brand awareness and cre...

","url":"https://jtestermanconsulting.com/f/building-brand-awareness-and-credibility-that-actually-converts","title":"Building Brand Awareness and Credibility That Actually Converts","summary":"In today’s crowded marketplace, people don't buy from businesses they don't recognize or trust. Whether you're launching a startup, growing a nonprofit, or scaling an established company, building brand awareness and cre...","date_modified":"2026-05-25T18:02:07Z"},{"id":"https://jtestermanconsulting.com/f/relationships-are-currency-in-business-pr-and-brand-strategy","html_content":"

For years, businesses measured success through sales numbers, advertising reach, and market share. Today, the most valuable asset a company can build is something less tangible but far more powerful: relationships.

","url":"https://jtestermanconsulting.com/f/relationships-are-currency-in-business-pr-and-brand-strategy","title":"Relationships are Currency in Business, PR, and Brand Strategy ","summary":"For years, businesses measured success through sales numbers, advertising reach, and market share. Today, the most valuable asset a company can build is something less tangible but far more powerful: relationships.","date_modified":"2026-05-11T12:40:22Z"},{"id":"https://jtestermanconsulting.com/f/ai-poisoning-the-invisible-threat-to-your-brand%E2%80%99s-credibility","html_content":"

Artificial intelligence is remarkably good at finding and synthesizing information. But it’s not particularly good at asking the most important follow-up questions: Who created this? Why does it exist? Can it be trusted?

","url":"https://jtestermanconsulting.com/f/ai-poisoning-the-invisible-threat-to-your-brand%E2%80%99s-credibility","title":"AI Poisoning: The Invisible Threat to Your Brand’s Credibility","summary":"Artificial intelligence is remarkably good at finding and synthesizing information. But it’s not particularly good at asking the most important follow-up questions: Who created this? Why does it exist? Can it be trusted?","date_modified":"2026-04-27T17:27:58Z"},{"id":"https://jtestermanconsulting.com/f/six-common-misconceptions-about-public-relations","html_content":"

Think PR is just media coverage or crisis control? Learn the truth about public relations and how a smart PR strategy builds long-term brand credibility.

","url":"https://jtestermanconsulting.com/f/six-common-misconceptions-about-public-relations","title":"Six Common Misconceptions About Public Relations","summary":"Think PR is just media coverage or crisis control? Learn the truth about public relations and how a smart PR strategy builds long-term brand credibility.","date_modified":"2026-04-20T15:20:58Z"},{"id":"https://jtestermanconsulting.com/f/pr-strategies-for-a-big-agency-isnt-in-the-budget","html_content":"

Let’s be honest. Hiring a large PR agency isn’t realistic for most small businesses, startups, schools, or growing organizations. But here’s the good news: you don’t need a massive budget to earn meaningful media coverag...

","url":"https://jtestermanconsulting.com/f/pr-strategies-for-a-big-agency-isnt-in-the-budget","title":"How to Do PR Without a Big Agency (and Still Get Results)","summary":"Let’s be honest. Hiring a large PR agency isn’t realistic for most small businesses, startups, schools, or growing organizations. But here’s the good news: you don’t need a massive budget to earn meaningful media coverag...","date_modified":"2026-03-30T12:00:17Z"},{"id":"https://jtestermanconsulting.com/f/consulting-done-right-when-both-sides-win","html_content":"

In the best consulting engagements, value doesn’t flow in just one direction. While consultants are hired to solve problems, provide expertise, and accelerate results, the most successful partnerships create meaningful b...

","url":"https://jtestermanconsulting.com/f/consulting-done-right-when-both-sides-win","title":"Consulting Done Right: When Both Sides Win.","summary":"In the best consulting engagements, value doesn’t flow in just one direction. While consultants are hired to solve problems, provide expertise, and accelerate results, the most successful partnerships create meaningful b...","date_modified":"2026-03-16T16:43:09Z"},{"id":"https://jtestermanconsulting.com/f/why-media-coverage-matters-and-how-to-leverage-it","html_content":"

In a crowded marketplace, visibility and brand recognition set your business apart. You can have an exceptional product or service, but if the right people don’t know about it, or don’t trust it yet, growth becomes chall...

","url":"https://jtestermanconsulting.com/f/why-media-coverage-matters-and-how-to-leverage-it","title":"Why Media Coverage Matters and How to Leverage It","summary":"In a crowded marketplace, visibility and brand recognition set your business apart. You can have an exceptional product or service, but if the right people don’t know about it, or don’t trust it yet, growth becomes chall...","date_modified":"2026-02-23T19:08:06Z"},{"id":"https://jtestermanconsulting.com/f/using-ai-in-communications-why-strategy-comes-first","html_content":"

Artificial intelligence is no longer a future-state tool for communications. It’s here, it’s powerful, and it’s already reshaping how organizations create, distribute, and measure content.

","url":"https://jtestermanconsulting.com/f/using-ai-in-communications-why-strategy-comes-first","title":"Using AI in Communications: Why Strategy Comes First","summary":"Artificial intelligence is no longer a future-state tool for communications. It’s here, it’s powerful, and it’s already reshaping how organizations create, distribute, and measure content.","date_modified":"2026-02-09T13:00:00Z"},{"id":"https://jtestermanconsulting.com/f/how-to-tackle-vague-and-unrealistic-client-requests","html_content":"

If you work as a consultant, freelancer, or external communications partner, chances are you’ve heard some version of this request:

","url":"https://jtestermanconsulting.com/f/how-to-tackle-vague-and-unrealistic-client-requests","title":"How to Tackle Vague (and Unrealistic) Client Requests","summary":"If you work as a consultant, freelancer, or external communications partner, chances are you’ve heard some version of this request:","date_modified":"2026-01-26T13:14:24Z"},{"id":"https://jtestermanconsulting.com/f/setting-measurable-communications-goals-for-the-new-year","html_content":"

The start of a new year brings renewed energy, fresh budgets, and ambitious plans. It’s also a critical moment for organizations to revisit their communications strategy and establish clear, measurable communications goa...

","url":"https://jtestermanconsulting.com/f/setting-measurable-communications-goals-for-the-new-year","title":"Setting Measurable Communications Goals for the New Year","summary":"The start of a new year brings renewed energy, fresh budgets, and ambitious plans. It’s also a critical moment for organizations to revisit their communications strategy and establish clear, measurable communications goa...","date_modified":"2026-01-05T02:07:19Z"},{"id":"https://jtestermanconsulting.com/f/taking-holiday-time-off-as-an-hourly-billable-professional","html_content":"

How Hourly Billable Professionals Can Take Time Off for the Holidays—Without the Guilt or Financial Stress

","url":"https://jtestermanconsulting.com/f/taking-holiday-time-off-as-an-hourly-billable-professional","title":"Taking Holiday Time Off as an Hourly Billable Professional","summary":"How Hourly Billable Professionals Can Take Time Off for the Holidays—Without the Guilt or Financial Stress ","date_modified":"2025-12-22T11:33:09Z"},{"id":"https://jtestermanconsulting.com/f/a-guide-to-using-a-consultant-during-team-gaps-and-agency-shifts","html_content":"

How to Work with a Consultant When There's a Gap in Your Team or Switching Partnerships

","url":"https://jtestermanconsulting.com/f/a-guide-to-using-a-consultant-during-team-gaps-and-agency-shifts","title":"A Guide to Using a Consultant During Team Gaps and Agency Shifts","summary":"How to Work with a Consultant When There's a Gap in Your Team or Switching Partnerships","date_modified":"2025-12-08T20:15:39Z"},{"id":"https://jtestermanconsulting.com/f/when-to-bring-in-a-communications-consultant-and-when-you-don%E2%80%99t","html_content":"

Leaders often know when something’s off with their marketing or communications, but not always what’s missing. Maybe your team is stretched thin. Maybe messages aren’t landing. Or maybe you sense your organization could ...

","url":"https://jtestermanconsulting.com/f/when-to-bring-in-a-communications-consultant-and-when-you-don%E2%80%99t","title":"When to Bring in a Communications Consultant (and When You Don’t)","summary":"Leaders often know when something’s off with their marketing or communications, but not always what’s missing. Maybe your team is stretched thin. Maybe messages aren’t landing. Or maybe you sense your organization could ...","date_modified":"2025-11-17T13:47:14Z"},{"id":"https://jtestermanconsulting.com/f/why-every-organization-needs-a-response-plan-before-a-crisis-hit","html_content":"

In today’s always-on world, reputations can be built, or broken, in a matter of hours. A single tweet, negative review, or viral video can quickly shift public perception and cause lasting damage to even the most respect...

","url":"https://jtestermanconsulting.com/f/why-every-organization-needs-a-response-plan-before-a-crisis-hit","title":"Why Every Organization Needs a Response Plan Before a Crisis Hit","summary":"In today’s always-on world, reputations can be built, or broken, in a matter of hours. A single tweet, negative review, or viral video can quickly shift public perception and cause lasting damage to even the most respect...","date_modified":"2025-11-03T11:04:07Z"},{"id":"https://jtestermanconsulting.com/f/how-to-determine-what-communications-tactics-are-right-for-you","html_content":"

When it comes to marketing and communications, it’s easy to jump on whatever marketing trends you see. Whether that's on social media, trying out every new platform, or mimc what another business (especially a competitor...

","url":"https://jtestermanconsulting.com/f/how-to-determine-what-communications-tactics-are-right-for-you","title":"How to Determine What Communications Tactics Are Right for You","summary":"When it comes to marketing and communications, it’s easy to jump on whatever marketing trends you see. Whether that's on social media, trying out every new platform, or mimc what another business (especially a competitor...","date_modified":"2025-10-20T11:46:20Z"},{"id":"https://jtestermanconsulting.com/f/3-things-i%E2%80%99ve-learned-in-my-three-years-as-a-pr-consultant-and-bu","html_content":"

This week, I issued my 36th invoice for J. Testerman Consulting. It made me realize that it had been three years since I took a leap and tip-toed back into the professional world and into entrepreneurship as a public rel...

","url":"https://jtestermanconsulting.com/f/3-things-i%E2%80%99ve-learned-in-my-three-years-as-a-pr-consultant-and-bu","title":"3 Things I’ve Learned in My Three Years as a PR Consultant","summary":"This week, I issued my 36th invoice for J. Testerman Consulting. It made me realize that it had been three years since I took a leap and tip-toed back into the professional world and into entrepreneurship as a public rel...","date_modified":"2025-10-06T15:00:00Z"},{"id":"https://jtestermanconsulting.com/f/the-benefits-of-working-with-a-strategic-communications-coach","html_content":"

In today’s fast-paced business world, effective communication is a competitive advantage. Whether you’re running a small business, scaling a startup, or managing a growing team, how you communicate directly impacts your ...

","url":"https://jtestermanconsulting.com/f/the-benefits-of-working-with-a-strategic-communications-coach","title":"The Benefits of Working with a Strategic Communications Coach","summary":"In today’s fast-paced business world, effective communication is a competitive advantage. Whether you’re running a small business, scaling a startup, or managing a growing team, how you communicate directly impacts your ...","date_modified":"2025-09-29T15:53:24Z"}]}